In 2005 when Emap (now Bauer Media) launched the UK version of the women’s glossy weekly magazine Grazia, NSM worked with the Insight Team to provide key readership data from this launch issue. This was a vital step for Bauer. Grazia was the first ever weekly glossy magazine in the UK, and so broke the mould in the women’s magazine market at that time.
Since 2003 we have been helping McCain Foods with their product testing. We’ve worked on frozen chips, wedges, hash browns and ready baked jacket potatoes to name but a few.
Working with the research team at NFP Synergy, we provide them with accurate, meaningful data on many of their ongoing monitoring research programmes and frequent ad hoc projects.
One of the biggest challenges is the twice yearly Net Promoter Score research. Every RBI product is surveyed via an online questionnaire generating in excess of 30,000 responses each wave. Results are used throughout the business to not only highlight strengths within brands, but also to investigate any weaknesses and areas for improvement.
NSM have worked alongside Deaf Children Wordwide, helping them measure and report using Key Performance Indicators.
The Financial Times (FT) is one of the world’s leading business news and information organisations. NSM works on products such as FT.com and Investors Chronicle. Every year we handle the data processing of votes for the Investors Chronicle and FT Investment Awards, and we can often be found recruiting users of FT.com to attend face to face usability testing sessions.
Hearst Magazines UK is the largest digital publisher in the UK. NSM works with the Research and Consumer Insight team to provide readership profiling data on many of their titles including Best, Inside Soap, Prima Cosmopolitan, Company, Red and Elle.
Hachette Partworks produce high quality partworks covering a number of interests and hobbies for the mass market. When a partwork collection is launched, a paper questionnaire is included. NSM analyse this data to provide Hachette Partworks with valuable data.
This new force in consumer media and publishing brings together the businesses formerly known as BBC Magazines, Origin Publishing and Magicalia. NSM’s relationship with BBC Magazines spans over 20 years. During this time we have worked on titles such as BBC Gardener’s World, BBC Lonely Planet and BBC Match of the Day providing the Insight team with readership data on these publications.
IPC Media is the UK’s leading consumer magazine and digital publisher. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. NSM have been working with IPC Media for more than 20 years producing readership studies and pre and post advertising analysis.
Crohn’s and Colitis UK has 30,400 members across the United Kingdom. NSM work on various ad hoc research projects.
The National Deaf Children’s Society (NDCS) is the leading charity dedicated to creating a world without barriers for deaf children and young people. NSM work on the annual membership study, tracking changes amongst members year on year.
The CEW Beauty Awards were created to drive business for all brands, and help consumers find the best products in the market. Now known as the ‘Oscars’ of the beauty industry they were first launched in 2006 in the UK. Since 2011, NSM have worked with CEW to provide the online ballot form and count the votes.
Reuters are the leading source of intelligent information for the world’s businesses and professionals, providing customers with competitive advantage. NSM work on ad hoc projects for them.
After every training course, students are given a feedback form. For a number of years NSM have been analysing these feedback forms, which enables The University of Law to assess which courses have room for improvement.