Questionnaire Design
Our involvement in the development and design of any questionnaire may take a variety of forms;

• Following a discussion / briefing session with you to define the focus of research and identify objectives, we would prepare a draft for your approval or amendment.
• If you have developed a list of questions or issues to be addressed, we would prepare a questionnaire from this outline and / or offer guidance to assist you in this process.
• Alternatively you may already have a draft questionnaire, or a previous survey document, which you would like us to adapt or refine.

When developing and designing questionnaires, care is taken to ensure that ;

• questions are effective, clear and unambiguous
• appropriate use is made of a structured or semi-structured approach
• question sequence is logical
• bias is eliminated
• structure and length of a questionnaire suits the intended audience
• questions are focused and relevant
• the final document is user-friendly

Printing Services
We are pleased to incorporate printing services, whether we are to administer the survey ourselves, or provide you with questionnaires for distribution or insertion. Alternatively we can produce a ‘print master’ for your own use. We regularly work to fast print deadlines and offer competitive rates.

Data Collection Methodologies
The most appropriate and cost-effective method of data collection can be advised on in accordance with specific survey requirements. However, the primary data collection methodologies we employ are face-to-face, telephone and self-completion (paper and Internet based) research.

i) Face-to-face Research

We have considerable experience in face-to-face interviewing and regularly conduct hall tests, street surveys, specific location and in-home interviews.

Particular uses of face-to-face research include;

• Product testing
• NPD research
• Pricing studies
• Design/ packaging research
• Concept testing
• Exit surveys
• Pre/ post advertising awareness/ effectiveness
• Usage & attitude surveys
• Customer satisfaction studies
• Pre-press campaigns
• Pre & post PR effectiveness

The New Fieldwork Company (NFC), a highly experienced fieldwork agency with whom we have had close links for many years, is commissioned by us to provide interviewing services. NFC is a member of The Market Research Society's Interviewer Quality Control Scheme (IQCS) and has a national field force of about 1000 interviewers.

ii) Telephone Research

We are pleased to offer telephone research facilities, from our in-house Telephone Research Unit, conducting both consumer and business surveys. Executive interviewing is also undertaken by specialist researchers.

All interviewers are trained to high standards, questionnaires are piloted during all stages of development and projects are closely monitored throughout, thus ensuring high quality research results.

Particular uses of telephone research include;

• NPD research
• Pre & post advertising awareness/ effectiveness
• Usage & attitude surveys
• Concept testing
• Customer satisfaction studies
• Pre-press campaigns
• Pre & post PR effectiveness
• Editorial research
• Post exhibition research
• Panel research

iii) Internet based Self-completion Research

With improvements in technology and Internet software, the rising penetration of computers and the increased ability of users this method of research has become increasingly popular. In addition, given the technically driven environment in which we live, there is an expectation from respondents that they should be able to complete a survey electronically.

Particular advantages of Internet based research include:

• Response is immediate and closed data can be analysed promptly following collection.
• Studies have shown high response rates and quality open-ended responses.

This methodology is not only used for assessing web site and Internet related issues but can be used to research many areas, potentially restricted only by target sample.

iv) Paper based Self-completion Research

There are a variety of ways in which self-completion questionnaires may reach their target audience;

• By post. We offer full mailing/ distribution services
• Questionnaires may also be distributed by fax, or e-mail.
• We can arrange for questionnaires to be delivered by hand for self-completion
• You may have a vehicle (e.g. a magazine) via which you are able to distribute your own self-completion questionnaires.
• Alternatively you may prefer to arrange the mailing / distribution of questionnaires, utilising internal or other methods available to your organisation.

By whatever means self-completion questionnaires have been distributed, we are pleased to receive replies directly, either postally, by fax, by e-mail or by batch collection. Direct receipt relieves you of involvement at this stage, enables us to ensure appropriate sample generation (either random or quota sampling) and reduces turn-around times.

We operate both FREEPOST and P.O. BOX facilities within the UK and also have an IBRS facility for international surveys (address details available on request).

Particular uses of self completion include Reader profile surveys, Editorial research and/ or Advertorial research.