We are pleased to offer qualitative research services in isolation or as part of larger scale ‘Qual / Quant’ projects.

The most appropriate and cost-effective sample design can be advised on, in accordance with specific survey requirements.

We are experienced in conducting exploratory, explanatory, diagnostic and evaluative research, utilising the following ;

• Group Discussions
• Mini Groups
• Extended Groups
• Reconvened Groups
• Depth Interviews
• Mini Depths
• Paired Interviews
• Observation Studies

Following a discussion / briefing session with you to define the focus of research and identify objectives, we would design a recruitment questionnaire and discussion guide for your approval or amendment.

Recruitment
The New Fieldwork Company (NFC), with a national field force, is commissioned by us to provide recruitment services. NFC’s membership of the MRS Interviewer Quality Control Scheme (IQCS) guarantees accurate, reliable and quality controlled recruitment.

Venues
Whether a particular project requires an informal setting, or a more formal studio / meeting room with viewing facilities, we are able to arrange a suitable venue, with hostess services and refreshments.

Alternatively, research may be conducted in the subject’s own home or place of work.

Moderation
Moderation is undertaken by our own professional moderators, trained in the use of projective / enabling techniques and stimulus material.

We offer transcription services from audio recordings and are able to arrange video recordings (cameraman or static) if required.