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Please click on the underlined titles to see some examples of our work in each area.
| Media Research |
reader profile surveys |
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editorial research |
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advertorial research |
| Product Research |
product testing |
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NPD research |
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improvement of existing products |
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comparative testing |
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pricing studies |
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design / packaging research |
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pre-press campaigns |
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pre-testing advertising/ promotional concepts/ executions |
Methodologies used
| Quantitative |
Postal/ self completion |
Qualitative |
Depth interviews |
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Hall test/ central location |
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Group discussions |
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Street surveys |
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Specific location interviewing |
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In home interviewing |
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Telephone research |
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Internet/ e-mail research |
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Industry Sectors
Current and recent research projects cover a wide variety of markets, including ;
- Advertising
- Exhibitions
- Financial Services
- FMCG
- Food & Drink
- Marketing Services
- Media
- Packaging
- Public Relations
- Public Sector
- Publishing - Consumer
- Publishing - Trade
- Retail
- Transport
- Voluntary Sector / Charities
The above areas of research encompass a wide spectrum of target samples, including both consumer (adults and children) and business to business, from a quantitative and qualitative perspective.
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