Advertising & Promotional Research - Telephone

Objective
A major computer software producer wanted to test awareness and understanding of a newly launched product. A sponsored supplement containing details about the new software was carried in a leading IT publication.

Method
Structured telephone interviews were conducted with individuals who had received and read the supplement to determine their perception of the company, how familiar they now were with the actual product, how relevant it was to them and how likely they were to purchase it.

Results
The research enabled the client to understand whether the supplement had successfully portrayed the company's identity and the new product's abilities.