Media Research - Postal

Objective
Research was required by a major media corporation to assess readership of a new magazine in the special interest market.

Method
A self completion questionnaire was inserted into the launch issue of the magazine, questions focused on the readers and their opinions of the look and content of the publication.

Results
The survey established what kind of people were reading the new publication and therefore who to target, what they thought of the publication (where improvements/ changes could be made for the future) and the subjects they wanted to read about in subsequent issues.

Media Research - Internet

Objective
An entertainment website wanted to profile its visitors, gauge their perceptions of the site and establish whether visitors also read the publication of the same name.

Method
A questionnaire was placed on the website for approximately 2 weeks. A random selection of 1,000 responses were analysed.

Results
The data provided key information relating to the types of individuals who visited the site, assisted with future development programmes and also gave actionable findings regarding the cross over between on-line visitors and traditional paper media users.